It's a launch.

You don't need a light bulb to go off in your head to think green.

If you recently made the switch to energy-efficient CFL light bulbs, here’s a brilliant way to reuse all of those old incandescents. Designed by Natalia Hojman and Angeles Estrada Vigil, the Potus Pot transforms a burnt-out light bulb into a bud-growing vase. Each beautiful recycled planter comes complete with a simple OSB base and packaging reused from the original light bulb.

Source: inhabitat.com